CELEBRITY SIGHTINGS is a unscripted social media and Verticals show featuring sightings of popular individuals (celebrities) in our society.
Celebrities are important to our social construct in that, at their core, celebrities act as powerful conduits for public attention and social influence. By embodying certain values, lifestyles, and aspirational images, celebrities provide a touchpoint for mass audiences. In economics, celebrities drive consumption; in culture, they shape norms; and in politics and philanthropy, they can elevate issues like poverty, climate change, or equality.
